Facebook’s revenue is largely based on advertisements. The timing of the ads and where they are placed play a huge role in the conversion rate and number of clicks. The accuracy of this data is crucial for businesses so they can know the metrics and effectiveness of the ad space they buy.
Read MoreThe visual bookmarking tool Pinterest is introducing search ads, and brands like Target and Home Depot are already testing the new feature. Until recently, one of the ways you could advertise on Pinterest was through promoting pins.
Read MoreSnap, Inc. isn’t a small company anymore. From the famous dog filter to Spectacles, Snap, Inc. has developed their popular application, Snapchat, into an interactive photo messaging app. Users have the ability to take photos, record videos, write text, and choose from many of the filters that come with the app. Seeing success and growth in the application and with Spectacles, CEO Evan Spiegel decided to file for IPO.
Read MoreMost, if not all social media platforms have integrated ads into user’s feeds to stimulate revenue. Facebook is one of the most notorious culprits, by compiling user data to tailor ads. In a new wave of social media innovation, Facebook has begun to publish ads on their Messenger app.
Read MoreNew year, new Twitter features! In a blog posted just before the start of 2017, the app announced its latest and greatest improvement for their live streaming app, Periscope.
Read MoreThe recently rebranded Snap Inc. is making moves again, this time on an international stage. With Snapchat being such a major hit in America, why shouldn’t the young social media giant branch out a bit?
Read More2016 has been full of challenges and changes for Twitter. Well, the saga continues with Twitter’s latest acquisition of Yes, Inc. This small San Francisco based startup is known for its social messaging apps that connect people around the world. It’s no surprise that this company would fit in perfectly with Twitter.
Read MoreLife flashes before our eyes. Before we know it, we’ve gone from our first day in kindergarten to accepting job offers and wheeling headfirst into adult responsibilities. It’s the same with Instagram’s new disappearing photos and videos feature - except this time, you get to watch your friends’ lives flash before your eyes.
Read MoreJack Dorsey, Twitter CEO and co-founder, was briefly suspended from his account last Tuesday night. Users seemed to be confused and equally humored by this mishap judging by their tweets during the CEO’s surprise hiatus. It was corrected within hours, but Dorsey still lost over a million followers during that time frame.
Read MoreNews network giant CNN aquired Beme, a social media mobile phone application that allows you to share your own video blogs, and the creative possibilities that can come from this acquisition are endless. As a result, Beme will no longer run its social app and will instead work with CNN to create content relevant to millennial audiences starting in January.
Read MoreThe world of social media is pretty small, and for photo-based platforms such as Snapchat and Instagram, the world is even smaller. This being the case, many features that Instagram has been unveiling recently have been very similar to the features that have made Snapchat such a major success.
Read MoreWhat's new on Instagram? Shoppable tags. Yep, that's right. Shoppable. Tags. Take a look at our video to learn more and make sure to leave a comment below!
Calling all super Pinners: there is now an easy way to cross things off your Pinterest bucket list. This month, Pinterest rolled out the “Tried It” button, a feature that allows users to keep track of every craft, recipe or life hack that they’ve brought to life. It works both as an idea inventory and an endorsement mill for users who are wondering which projects are right for them.
Read MoreWith the rapid growth of social media, Instagram is staying ahead of the game with a recent host of network updates. From integrated Boomerang and mentioning friends in Stories to integrated Story links, Instagram is appealing to broad audiences by seamlessly blending our social world ever so closer.
Read MoreEveryone is talking about Spectacles, the new lenses from Snapchat that can record up to 30 seconds of video in 10 second increments directly to your phone. To do so, you press the button at the top left corner to begin recording.
Read MoreTwitter is appealing to businesses by adding an automated chat, hours of chat service and rate of responsiveness. This update comes at the heels of a massive restructuring with intent to appeal to potential buyers, which included discontinuing Vine, allowing more character-count flexibility, and the launch of Periscope Producer.
Read MoreThe social media titan Facebook, is well known for its innovations on a platform that already experiences more traffic than any other.
Read MoreIn the coming months, VINE will be no more. As we say farewell to the popular app, here are some of vine's best moments.
Read MoreThe death of Vine may have come as a shock to many who spent hours on the popular six-second video app catching up on the latest viral trends. While this app may be on its way to the scrap heap, the founders of Vine are not quite ready to retire from the app game.
Read MoreInfluencer marketing has enormously increased in the last year. It is a form of marketing attracting popular users with large social media followings in a marketing campaign. Most social media platforms like YouTube, Instagram and Snapchat already connect brands with influencers. Pinterest is stepping up their game by creating an influencer marketplace.
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