Posts tagged social media updates
Snap Inc. Takes the Next Step as a Growing Platform

Snap, Inc. isn’t a small company anymore. From the famous dog filter to Spectacles, Snap, Inc. has developed their popular application, Snapchat, into an interactive photo messaging app. Users have the ability to take photos, record videos, write text, and choose from many of the filters that come with the app. Seeing success and growth in the application and with Spectacles, CEO Evan Spiegel decided to file for IPO.

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Facebook Videos to Start Including Commercial Breaks

Videos have always been an effective way to connect with audiences. YouTube previously had a near monopoly on the online video industry. Slowly more and more companies began to follow suit and allowed videos to be posted on multiple platforms, but YouTube still offered creators the option to include advertisements before videos in order to add monetary value to the number of views. 

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The Famous Disappearing Act of Instagram Direct

Life flashes before our eyes. Before we know it, we’ve gone from our first day in kindergarten to accepting job offers and wheeling headfirst into adult responsibilities. It’s the same with Instagram’s new disappearing photos and videos feature - except this time, you get to watch your friends’  lives flash before your eyes. 

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Twitter Keeps the Conversation Going with Customer Support for Businesses

Twitter is appealing to businesses by adding an automated chat, hours of chat service and rate of responsiveness. This update comes at the heels of a massive restructuring with intent to appeal to potential buyers, which included discontinuing Vine, allowing more character-count flexibility, and the launch of Periscope Producer. 

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Saving Face: How Facebook is Cloning Snapchat’s Features to Promote Original Content

Facebook is testing a photo messaging feature that bares a striking resemblance to Snapchat’s main functions: photo filters which mask your face, full-frame effects, and the choice to send photos directly or share with as many people as you like. These photos will only last temporarily as well, just like the way photos taken on Snapchat do.

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Pinterest Is Connecting Brands to Influencers

Influencer marketing has enormously increased in the last year. It is a form of marketing attracting popular users with large social media followings in a marketing campaign. Most social media platforms like YouTube, Instagram and Snapchat already connect brands with influencers. Pinterest is stepping up their game by creating an influencer marketplace.

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