Is Influencer Marketing Through Social Media Actually Benefiting Companies?

In this new technological age, newer generations are finding new ways to promote new companies and apps by using their own fame. They call themselves influencers,and they are very important to businesses trying to increase their earnings. To build some foundation let's start with the definition of an influencer. Influencers are people with enough celebrity, credibility, or authority on social media to affect consumer behavior when it comes to consumer decisions.

Read More
Michael Magnus
Performance Psychology to Effectively Manage Your Remote Team

Performance psychology was originally practiced in fields that required optimal physical

performance for success, such as athletics, wilderness survival, and military special forces. It

became a very widely practice in the former, sports, and performance psychology is utilized

regularly at every level of competitive athletics, nowadays.

Another place it is being utilized is the office setting. As many of these office settings have been

forced by the hand of COVID-19 to move remotely, remote teams are also trying (and often

succeeding) to continue utilizing performance psychology to help their teams perform at optimal

levels. There is some evidence to indicate that certain aspects of performance psychology, like

increasing attention span, help even more in relation to a remote team.

Read More
Kira Sauerbrei
eCommerce PPC: 10 Best PPC Strategies for Brick-And-Mortar Websites

If you’re looking for information on how to grow your brick-and-mortar business using digital marketing, there’s a good chance that you’ve come across tons of eCommerce strategy ideas. As a primarily offline company, it is easy to think that these tactics won’t work or are too difficult to use.

The truth? Driving traffic to your page is just as easy with paid advertising. Here are 10 of the best Pay-Per-Click (PPC) strategies for brick-and-mortar websites.

Read More
Kira Sauerbrei
Top Voice Technology Trends to Watch for 2020

Every business and brand is now considering a shift is voice technology. This is now the trend in 2020 that everyone is fascinated about. We are now rapidly transitioning to a progressing Voice User Interface (VUI). According to statistics, almost 46 professional industries are now reached by voicebot. It is now predicted that voice apps will be able to earn its first 100 million this year as many companies are already releasing their own voice technology. This is to be able to meet the demands of consumers.

Read More
Kira Sauerbrei
THE ROLE OF MARKETING RESEARCH IN PRODUCT DEVELOPMENT

What product shall the company launch to appease its consumers? Product development is a colossal task many companies deal with from time to time. Every corporation wants its latest product to be a game-changer. The word “new” attracts more customers and invokes the belief that your services are innovative. Introducing new products earns positive publicity for the company and enhances its market value. But innovation is a complicated process that requires extensive market research. You can’t please your customers without understanding their mentality. What do customers want to buy from you? That’s what we ask in marketing research to find the target audience for your product.

Read More
Kira Sauerbrei
UNLOCK FIVE SEO TIPS FOR BETTER MARKETING STRATEGY

You must have noticed how rapidly Search Engine Optimization is growing in the marketing sector, be it the owner or big or small businesses, nobody can achieve all the marketing goals without effective optimization. Today's digital world calls for advanced optimization methods, which can help upgrade your marketing strategy.

Read More
Kira Sauerbrei
Why Is It Important To Track Your Outbound Links

Business grows when it forms links. The essentiality of networking keeps arising on various platforms, especially online setups, find it convenient to reach brands beyond the borders.

Online marketing has made its way to the front and has become an ongoing necessity in the advertising world. Since more than half of the world is consistently using the internet, it is only logical to use the online space to communicate with potential clients and customers.


Read More
Kira Sauerbrei
Data Privacy: Is It Time for Europe to Sever Ties With Huawei?

Europe is doing quite a bit to ensure data security and the online privacy of its citizens. The EU has already gone full force on the technology industry of America and many people think that it’s time for the EU to get tough on big technology in China. Chinese technology companies like Huawei are equipped to process a huge amount of data without the legal and regulatory restraints that are in force between the US and the EU. If China is not held to the same strict standards as far as data is concerned, then Europe’s data is not truly secure.

Read More
Kira Sauerbrei
Discover Seven Best Show Note Practices

Have you ever imagined posting a video online without a caption? Do you think it will make the impact you desire it to make? Or, do you think it will succeed in conveying the message or the thought behind your video? Wouldn't it undermine the very purpose of the video and even ruin it in some situations? Well, this is exactly why we add descriptions to a video or other content. And, there exists a very vast concept related to captioning the videos.

Read More
Kira Sauerbrei
A Beginner’s Guide to Creating a Social Media Buyer Persona

Consumers expect personalized services from brands. In fact, a recent survey found that 80% of respondents prefer to do business that offers personalized experiences.

When it comes to social media, how do you target thousands of followers and provide a more personal approach?

That’s where your social media buyer persona comes in. It defines your followers and allows you to better market to your target customers.

Read More
Kira Sauerbrei
How Digital Marketing Conferences Helps In Career Development

The process of aggrandizing, promoting, and demonstrating using the internet and online platforms such as search engines, websites, social media marketing, or any other platform that can be used or accessed digitally is called Digital Marketing.

Digital Marketing is around for years and can be done both online and offline. According to research, there are 4,648,228,067 Internet users in the world. People use the internet for everything, from browsing to searching, and from buying to selling. The internet has answers and solutions to most of your problems.

Read More
Kira Sauerbrei
How to Get More YouTube Subscribers in 2020

With the ocean full of YouTubers trying to get to the top of the YouTube world, how can you get more attention and subscribers? The competition is intense if you are still starting as a YouTuber, and we are here to help you.

Through this article, you will know the ways on how to get more YouTube views and, in return, earn subscribers. Read on the strategies below to know more about how you can elevate your YouTube channel from newbie to one of the most popular YouTube channels.

Read More
Kira Sauerbrei
Creating a Successful Social Media App: What You Need to Consider

In today’s society, social media plays an integral part in the way we live our lives. Whether you’re a user of Facebook, Twitter or Instagram, there are billions of others from across the globe who use social media platforms every single day.

With a staggering 37% of the planet’s population having a social media account, you may have an entrepreneurial mindset and want to create your own social media app. Whether you have the expertise to go it alone, or you hire an app developer, here are some of the features that a successful social media app should have.

Read More
Kira Sauerbrei
How To Make a Profit on Instagram

The Internet in general and social media, in particular, provide many opportunities to make money. You may work in a company that operates online and hire only remote employees. In other cases, you may not need to apply for a job to earn for living. Having a successful account on any social media can bring you a lot of benefits, and become a source for income. These days blogging has become one of the most desired, profitable, and attractive careers. Bloggers share their thoughts with their audience, influence public opinion, and use their popularity to earn money.

Read More
Kira Sauerbrei
How To Get A Large Profile Following On Social Media

If you’re an influencer of any kind, then social media is all about your follower count. While this statistic certainly isn’t the be-all and end-all of social media, it’s one of the most crucial metrics by which you can gauge your success. If you have a lot of followers, then you’ve got a lot of potential engagement, and just like with business, engagement with your social media content is critical. But how do you get a large profile following on social media? How can you translate your organic, well-crafted content into more followers? We’re here to help. Here are just some of the things you can do to get yourself a significant profile following and elevate your social media presence to the next level.

Read More
Kira Sauerbrei
How To Become A Star On TikTok

Despite some recent controversies, TikTok’s star is still very much in ascendancy. It’s one of the most popular social networks among the younger demographics, and influencers and brands are flocking to it in their droves. With that in mind, whether you’re a brand looking to build a presence among younger people or an individual influencer wanting to establish a presence for yourself, becoming a star on TikTok should be one of your goals. Here’s how you can do just that.

Read More
Kira Sauerbrei
5 Tips for Working Successfully with Remote Digital Marketing Teams

Over the last few years, companies increasingly recognizing the benefits of working with remote digital marketing teams. All kinds of businesses are identifying reasons to hire talent in more than one location, both within and outside the US. Diversifying the workforce with innovative thought processes and beliefs, and having access to an extensive pool of skills are only some of the benefits. Remote workers’ higher productivity levels and better engagement also result in better profit margins.

Read More
Kira Sauerbrei