5 Tips for Working Successfully with Remote Digital Marketing Teams
Over the last few years, companies increasingly recognizing the benefits of working with remote digital marketing teams. All kinds of businesses are identifying reasons to hire talent in more than one location, both within and outside the US. Diversifying the workforce with innovative thought processes and beliefs, and having access to an extensive pool of skills are only some of the benefits. Remote workers’ higher productivity levels and better engagement also result in better profit margins.
Working with remote workers has its own challenges, which is why companies must evolve and redesign their operating strategies to coordinate the efforts of their team members. Efficient team management becomes critical to maintain efficiency, team spirit, and an understanding of the company’s work culture and objectives. Here are some of the tools and approaches you can use when working with remote digital marketing teams.
Adopt Communication Tools
When you have team members working across different time zones, it is crucial to adopt efficient communication tools that include some form of emailing and text messaging. You can send out instructions, files, and updates with complete respect for each other’s time since instant communication can be disruptive. You’ll also have the option of one-on-one conversations and distinct channels for group discussions.
At the same time, it is advisable to have video calls with managers at least once a week. Digital marketing teams can share updates on the project’s progress, report on specific tasks, and connect each other, all of which are essential for team building.
2.Track Progress and Monitor Productivity
Simply by integrating the option of working remotely, companies can improve performance and output. Statistics show that workers are 20% to 25% more productive when allowed to work from the location and time frame that is most convenient for them. Even so, tracking efficiency levels is essential to ensure that deadlines and goals are met. Remote digital marketing team members should be encouraged to adopt time management techniques and develop a work environment conducive to meeting expectations.
If you’ve chosen to hire personnel on hourly contracts, you could adopt time tracking tools that work unobtrusively in the background. When workers wish to take a break or stop for a meal, they can switch off the timer app. Monitoring progress keeps everyone accountable so that all deliverables are completed on time. Managers know when a specific worker needs assistance or is falling behind schedule.
Making up for missed deadlines by reassigning tasks when required is essential to maintain progress. This factor is crucial since the success of digital marketing often depends on posting on social media sites regularly, sending out email blasts, and responding to queries and comments quickly. Evaluating metrics that indicate how well internet advertising campaigns are performing, from time to time, is also an indispensable step for achieving sales and developing a presence on social media.
3.Allocate Tasks with Crystal Clear Instructions and Deadlines
Projects typically include a series of tasks with each step making up a sequence where each member contributes a specific segment. Use a system that allocates tasks to each worker complete with detailed instructions on what needs to be done. You’ll also want to put down the particular date by which the task should be completed so that the next person can take over. As a result, teams collaborate more efficiently and keep track of different project completion stages.
4.Integrate Collaborative Tools
When you need multiple people working on a particular project, you can integrate collaboration tools like Google Drive, Microsoft One Drive, Dropbox, or others. Sharing documents and spreadsheets can have people in any part of the world work together and keep watch on each other’s progress. You’ll eliminate time delays for downloading and viewing documents. In an age where projects move quickly, you won’t have to worry about issuing outdated instructions.
Highlight sections and add queries and comments that remote digital marketing team members can spot instantly. These tools also allow you to check previous versions and changes that each worker made to follow the timeline and progress.
5.Instill a Strong Company Culture
Working with remote digital marketing teams is advantageous on various fronts. Workers can enjoy flexible work schedules and are less likely to switch jobs quickly. However, companies must make it a point to share the work culture, values, missions, and objectives. You must also foster an environment of mutual support and respect where employees can get in touch with managers with any work issues they’re facing. These problems may include the inability to meet deadlines, too many assignments, or inadequate work.
Have you been thinking of expanding your company and hiring more remote workers? Adopt these simple tips that will help you build a robust team that is working together seamlessly for the continued success of your brand. Choose from the many tools and applications now available and use their many features for collaborating efficiently to meet the company’s objectives.
Working with remote digital marketing teams has various positives for any company. Use strategies like robust communication tools that integrate document sharing options. Sign up for platforms that also allow you to allocate tasks along with detailed descriptions of the tasks. Consider getting time tracking applications that ensure productivity and monitor progress. Most importantly, lay a foundation of mutual trust and respect with information about the company’s work culture, mission, and objectives.