How To Make a Profit on Instagram
The Internet in general and social media, in particular, provide many opportunities to make money. You may work in a company that operates online and hire only remote employees. In other cases, you may not need to apply for a job to earn for living. Having a successful account on any social media can bring you a lot of benefits, and become a source for income. These days blogging has become one of the most desired, profitable, and attractive careers. Bloggers share their thoughts with their audience, influence public opinion, and use their popularity to earn money. So, nowadays, people don’t sign up on Instagram to share their pictures with a limited number of friends and relatives, many newcomers start their Instagram account with the strategy to monetize it. Though it’s becoming harder to gain followers quickly, there are still a lot of ways to develop a good account and reach your audience. On the other hand, new algorithms on Instagram have made it a clearer, and more trustworthy platform for business. Of course, there are some people who believe that buying fake followers will bring long-term success, but fortunately, the great majority of modern bloggers prefer a fair game. Like any kind of touch-points, Instagram in means of making business has the same features as any other field of market. To get popular and raise the audience's awareness you need to carry out a proper self, client, and competitor analysis.
If you have heard a lot about how easy it is to start making money on Instagram, have collected a couple of ideas for your concept and content, but still don’t know where to start, let’s analyze the general strategies to monetize a successful account. There are a few ways of making money to think on.
Advertising
Everybody is talking about it. An Instagram blogger with 300K followers is making at least $10K, of course depending on the region, the field of activity, and a general concept. One of the main douses of income on Instagram still remains sponsored ads. Of course, not every account can dream about long-term and regular cooperation with good brands, but there’s a piece of good news for those who desperately think that only if you have a million followers, you can make money. Influencer marketing has grown significantly. On the other hand, there’s still a great demand for accounts with a strong concept. Bloggers with big audiences have become inaccessible for many middle-sized companies with middle-sized advertising budgets. Besides, high audience involvement doesn’t guarantee transactional results for the brands who advertise with the help of bloggers. So, on one hand the prices for advertising posts in some blogs are very high, but in the end not every campaign may have high sales. That’s why 2020 has brought us a new trending notion of micro and nano bloggers. They possess accounts with about 2K-3K followers but have a good potential for further development. They choose a concept that attracts, deeply touch their audience with thought-provoking content, and engage their followers onto small communities that are characterized by a high level of loyalty among their members. So, to get noticed by advertising sponsors the blog must have some necessary features:
Brand-friendly concept (your blog must represent not only you, or some topics, but also values)
Easily-recognized concept (if your blog is about healthy nutrition, it should be organized in a way everybody gets the clue immediately by visiting you page)
High involvement of the audience in your posts
Well-organized page with a good unique style
….
Selling goods
Shopping online is very convenient. That’s why these days, companies don’t have to pursue their customers to try buying online. But at the same time, thousands of Instagram pages are created to sell products. Like any other online shop, Insta shops must have necessary features, such as easy access to the specification of the product, price, and of course, a couple of reasons to believe to prove that among other online shops of sportswear yours deserves attention and trust. The main advantage of starting online sales on Instagram is that even a brand with a limited number of goods in the catalog can start promoting itself successfully. And it’s much easier than making a web-based online shop, that requires high development and maintenance costs. For those online shops that already have a website, an Instagram page with a proper strategy of growth has many advantages. You can turn it into a digital showroom, especially now, when you can put more than one link in bio with the help of multi-link services, like linkpeak You can equip your Instagram page with a well-organized system of links, that will take your customers to your site, Telegram channel, or pages on other social media.
Content for sale
Nobody would believe if somebody in 1950 told us that content would be one of the most precious and sometimes super-luxury goods in the 21st century. But now it’s true. There are a lot of blogs, online magazines, and newspapers that are hungry for a good piece of content. Sometimes, there’s a huge corporation behind a multi-million Instagram blog. Many accounts outsource content creation as it helps decrease operational costs. Others are never satisfied with the ordinary texts, pictures, and videos. They hunt for something really unique. That’s why there’s a huge possibility to make money if you are a talented writer, photographer, or designer. In this case, think about your account as if it were your portfolio. Make it look delicious, provide a view from a different angle on surrounding events, objects, and people. You may have just started your blog, then think about two types of audience, your readers (followers) and potential content-hunters. Don’t forget about the general concept of the page. Let it be even and easy recognizable. In this way, it will be easier for you to get noticed in a relatively short period of time.