How To Get A Large Profile Following On Social Media
If you’re an influencer of any kind, then social media is all about your follower count. While this statistic certainly isn’t the be-all and end-all of social media, it’s one of the most crucial metrics by which you can gauge your success. If you have a lot of followers, then you’ve got a lot of potential engagement, and just like with business, engagement with your social media content is critical. But how do you get a large profile following on social media? How can you translate your organic, well-crafted content into more followers? We’re here to help. Here are just some of the things you can do to get yourself a significant profile following and elevate your social media presence to the next level.
Use a follower service
There are plenty of services out there that offer to grow your follower count organically. Not all of them are legit, but those that are will lead real social media users to your profiles and show them why your content is so good. Whether it’s Instagram followers from ProfileFollower, TikTok engagement, or Twitter retweets you’re looking for, finding a reputable follower service is one of the most effective ways to grow your following. Before you know it, you’ll have a raft of new followers and they’ll want to engage with your content, shoring up your visibility and increasing your social media clout. You can also buy followers for TikTok if you're on that platform.
Create great content
It might sound obvious, but don’t overlook the quality of your content when you’re trying to build a social media following. You can use all the tactics in the world to attract followers, but if they don’t see a good reason to stick around, you won’t be able to retain them for long. That’s why crafting relevant, well-thought-out content is still the most important factor in long-term social media success. To create great content, research your niche thoroughly, understand what your audience wants from you, and cater to that desire. This might also include reading competitors’ content and, while refraining from emulating it entirely, trying to replicate what makes it successful in your own style.
Cherry-pick platforms
You don’t need to establish a presence on every single social media platform in order to become a prominent social media figure. Instead, you should look at the platforms that cater to the demographics which usually consume your content and focus on those. If you don’t think your content will work for a younger audience, it’s best to stay away from TikTok, for example, but if you regularly accompany your text content with images, then Instagram is essential. It’s all about knowing what your content is and where it would be best placed. Don’t try to overstretch yourself, because without a dedicated social media manager, you’ll struggle to remember an overloaded schedule.
Share others’ content and engage in networking
It’s not all about the content you generate yourself. Sharing the content others create is a surefire way to ingratiate yourself with legions of as-yet unaware followers. You’ll be able to expose great content to your followers and cross-pollinate your audience with others. Make sure that the content you’re sharing is consistent with your brand, though. The last thing you want is to sully your reputation by sharing things that don’t reflect your core values as an influencer. You should also reach out to other influencers on a regular basis and attempt to set up collaborations. By working with other influencers, you can both raise awareness of your platforms.
Be aware of competitors
If other influencers are potential collaborative figures, they’re also “enemies” in a sense. Influencers working directly within your field are trying to get the attention of the same audiences you are, and thus they should be analysed thoroughly. What are they doing that you aren’t doing? Do they have a strategy in place that seems more effective than yours? Take some time to look closely at the social media profiles of your fellow influencers or those within your competitive field. You’d be surprised what you can learn by doing so. If you ignore your competitors, you’ll never be able to engage with social media on the same level.
Nail what’s trending
Every single time you think about posting content, ask yourself what’s currently trending on your chosen social media platform. You’ll amass more followers simply by targeting the kind of content that’s popular right now, so try to make your content fit within those niches. If certain challenges or comedy skits are trending, try to capitalise on that. You need to be careful here, though. Trends are often organically generated by communities rather than enforced by brands and businesses, so you’ll need to make sure your eagerness to exploit trends isn’t seen as opportunism. With the right blend of a casual approach and savvy trend knowledge, you’ll grow your follower count.
Be consistent
When you follow social media influencers, how quickly do you find yourself losing interest if they don’t post regularly? That’s why you should make sure you have a consistent schedule and that you stick to it. Whether you’re an individual influencer or a brand, having a regular time at which you post content means people can predict when it’ll appear, so they’ll be ready to read it or view it when it does. If you’re inconsistent, you’re simply telling people that your social media strategy is disorganised. Each territory has a different time that’s ideal for posting social media content, too, so make sure you do your research on when is best.