Facebook’s revenue is largely based on advertisements. The timing of the ads and where they are placed play a huge role in the conversion rate and number of clicks. The accuracy of this data is crucial for businesses so they can know the metrics and effectiveness of the ad space they buy.
Read MoreJack Dorsey, Twitter CEO and co-founder, was briefly suspended from his account last Tuesday night. Users seemed to be confused and equally humored by this mishap judging by their tweets during the CEO’s surprise hiatus. It was corrected within hours, but Dorsey still lost over a million followers during that time frame.
Read MoreThe world of social media is pretty small, and for photo-based platforms such as Snapchat and Instagram, the world is even smaller. This being the case, many features that Instagram has been unveiling recently have been very similar to the features that have made Snapchat such a major success.
Read MoreWhat's new on Instagram? Shoppable tags. Yep, that's right. Shoppable. Tags. Take a look at our video to learn more and make sure to leave a comment below!
Calling all super Pinners: there is now an easy way to cross things off your Pinterest bucket list. This month, Pinterest rolled out the “Tried It” button, a feature that allows users to keep track of every craft, recipe or life hack that they’ve brought to life. It works both as an idea inventory and an endorsement mill for users who are wondering which projects are right for them.
Read MoreInfluencer marketing has enormously increased in the last year. It is a form of marketing attracting popular users with large social media followings in a marketing campaign. Most social media platforms like YouTube, Instagram and Snapchat already connect brands with influencers. Pinterest is stepping up their game by creating an influencer marketplace.
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