Facebook’s revenue is largely based on advertisements. The timing of the ads and where they are placed play a huge role in the conversion rate and number of clicks. The accuracy of this data is crucial for businesses so they can know the metrics and effectiveness of the ad space they buy.
Read MoreThe Pokémon GO fad has indeed captivated the nation. Though like many app store sensations, the transience of the game’s popularity will likely become apparent in the near future.
Read MoreTV is king, let’s go ahead and get that straight. For years now, people have said that old media like TV and print are dying, while new media revolving around the internet is taking over. While print media has been digging its own grave for a while, TV is going down swinging.
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