Facebook Partners with Independent Companies to Gather Reliable Data Information from Ads

Facebook’s revenue is largely based on advertisements. The timing of the ads and where they are placed play a huge role in the conversion rate and number of clicks. The accuracy of this data is crucial for businesses so they can know the metrics and effectiveness of the ad space they buy.

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Snap Inc. Takes the Next Step as a Growing Platform

Snap, Inc. isn’t a small company anymore. From the famous dog filter to Spectacles, Snap, Inc. has developed their popular application, Snapchat, into an interactive photo messaging app. Users have the ability to take photos, record videos, write text, and choose from many of the filters that come with the app. Seeing success and growth in the application and with Spectacles, CEO Evan Spiegel decided to file for IPO.

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Instagram Begins Testing The Possibility Of Posting Albums

Instagram has always been about sharing individual moments and memories captured and collected during life’s adventures.  In an Android-specific Beta, some users have the option to test publishing multiple photos in a single post.  Once the bugs and glitches are worked out, users will be able to select up to 10 photos and apply filters individually or to the entire group before posting.

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Facebook Videos to Start Including Commercial Breaks

Videos have always been an effective way to connect with audiences. YouTube previously had a near monopoly on the online video industry. Slowly more and more companies began to follow suit and allowed videos to be posted on multiple platforms, but YouTube still offered creators the option to include advertisements before videos in order to add monetary value to the number of views. 

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The Famous Disappearing Act of Instagram Direct

Life flashes before our eyes. Before we know it, we’ve gone from our first day in kindergarten to accepting job offers and wheeling headfirst into adult responsibilities. It’s the same with Instagram’s new disappearing photos and videos feature - except this time, you get to watch your friends’  lives flash before your eyes. 

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The Struggle Is Real… That One Time Twitter Accidentally Suspended the CEO

Jack Dorsey, Twitter CEO and co-founder, was briefly suspended from his account last Tuesday night. Users seemed to be confused and equally humored by this mishap judging by their tweets during the CEO’s surprise hiatus. It was corrected within hours, but Dorsey still lost over a million followers during that time frame.

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Beme Creator Bringing His Brand of Social Media to CNN

News network giant CNN aquired Beme, a social media mobile phone application that allows you to share your own video blogs, and the creative possibilities that can come from this acquisition are endless. As a result, Beme will no longer run its social app and will instead work with CNN to create content relevant to millennial audiences starting in January.

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