Madi Holland | @themadiholland
The new Snap Map feature in Snapchat is a great opportunity for businesses to target potential customers at the right time and place. Check out the gallery for an overview of how this new feature can drive more business.
Location targeting made easier.
Snapchat's newest update allows users to publish their location to other users around the globe.
Users are marked on the Snap Map using their Bitmoji likeness.
Businesses can pay to be visible on the Snap Map. Any user's network can view where someone visits most often.
Currently, the Stories feed is an overload of content. Engagement rises when content is relevant and contextual. The Snap Map features stories locally and globally in an underwhelming fashion.
Take advantage of this location data to create more accurate targeted advertisements.