By Robert Jordan | @robertjordan906

Instagram is one of the popular social media platforms across the world, with a huge number of users. Alone USA has 116 million users, which is the highest among all the countries.

The Instagram Explore page is widely popular, as it works according to the behavior of the audience. The page shows up the widely shared and relevant content, which it thinks would be interesting to the audience.

So, what is an Instagram Explore page?

The Instagram Explore page is evolved with the discovery page. It is a unique platform that categorizes the content for every user on the network.

The page is a composite mixture of the posts that one has liked, posts by the people whose posts have been liked by them, posts with higher engagement, etc. By monitoring how one interacts with Instagram, it shows similar content.

How does the Instagram explore page work?

The Instagram Explore page works on the explore algorithm. The algorithm in this platform helps to monitor how one interacts with the social platform, and then shows up the relevant content.

Why should businesses be on the Instagram Explore page?

Instagram helps to make the right connection with its customers. The videos, pictures on Instagram make the best visual impact, facilitating engagement with the audience. The current generation of customers is highly attracted to visual products, and with more exposure on Instagram, it increases brand awareness. It, later helps to increase sales and revenue.

Customers start discovering businesses, and businesses start discovering new customers!

As per statistics, almost 75.3% of US businesses will put themselves on Instagram by 2020.

The visual feed on Instagram gives the right boost to attract a good and relevant audience.

With many benefits, it’s no surprise, that one will have a tough time to put themselves on the Instagram Explore page. 

There are different ways through which one can get themselves to the Explore page:

· Engaging followers in the niche: Businesses have to engage the followers in their niche by staying consistent with their posts. Regular posting with unique content can make their business stand out for being noticed by the user.

Putting something unique is one of the best approaches to stand out from the rest of the crowd. If one does not aim to be different, then it becomes challenging for being noticed by people. As a business, one can share useful tips, to make the readers interested in their content.  

 The above post is of Timberland, which engages the audience the right way and has around 3 million followers.

·  Using hashtags and location tags: Hashtags are essential tools for increasing the engagement level on Instagram.  It has been found that using at least one hashtag per post increases the engagement level. 

People can include only 30 hashtags in any given post. The study found that posts with 11 or more hashtags receive the best engagement. The relevant hashtag helps in connecting with an accurate audience.

Even when the photo is tagged with the accurate location tags, then next time when anybody searches, it shows up the recommended locations as the metadata has been read. Find the below image:

·  Working with the influencer: Influencers are the thought-leaders who have vast knowledge and expertise in the specific industry. They know how to motivate and recommend the brand to people. Influencer marketing is useful for boosting the reach and increasing the engagement level.  

Cross-promotion of the posts that feature the brand on the businesses and influencer’s feed can help in getting the right engagement and visibility with the new customers. As a business, you have to partner with the right influencer to connect with the right audience. It’s not that every time he has to be a big influencer, micro and nano-influencers can even make a big impact on a small audience, and convert them as customers.

· Creating a stop motion graphic from the still images: The static images cannot make the same impact, which a motion graphic image can make. Using the best images to make a visual impact can create a recurring effect on the minds of the user and help them to get featured on the Instagram Explore page.

· Encouraging followers to turn on the post notifications: It has been seen that the Instagram posts, which received the highest number of likes or shares can easily sneak into the Instagram Explore Page. So, encourage the fans to turn on the post notifications for viewers to respond immediately. What matters most here is how fast the post receives likes, shares, and engagement.

Gary V., a Belarusian American entrepreneur, mentioned an interesting tactic, where after encouraging people to turn on the post notifications, he makes the fans to know about a giveaway for the people commenting in 60 seconds. He called this #60secondclub.

· The most crucial part- the right time: This is one of the important ways to get featured on the Instagram Explore page. As users around the world are in different time zone, the content should be posted at the optimal timing. When organizations have their business profile on Instagram, it gives them access to the insights page from where they can find out when their followers were most active. With this information, they can post the content at the optimal timing.   

·  Connection with the audience by using CTA: One needs to push the user to take the right CTA. It helps in driving the engagement level. When an intriguing message is presented, then automatically, many of the users are driven towards the CTA.

Find the mentioned action in the below example:

Here, “The new product tomorrow” message arises the curiosity among the user about the new product. It makes them read the complete message and take further action. A right connection with the relevant audience present on the Instagram platform, further helps in more number of shares, likes, etc. thus paving the path to get featured on the Instagram Explore page.

·  Posting an Instagram Carousel helps in more engagement – By posting an Instagram Carousel, businesses can increase the curiosity among users and get them to swipe through the images, like them more, comment more, etc. It has been seen that the carousel posts get more likes on Instagram and increases the engagement level.

The feature is very useful as it helps to upload 10 videos or photos into the application. It is gaining popularity as users are finding innovative ways to display their products with the help of the Carousel. So, without having multiple posts to show the product, event, one can do away with one posting along with many photos.

Conclusion:

If you have already planned that you want to make Instagram as a part of your business marketing strategy, then being on the Instagram Explore page should be your top priority.

Getting the right attention of customers is not a luxury but the need of many organizations.

Instagram, as a successful platform, can help you in marketing your service or product to the right audience and get the best visibility. Having a visual presentation can expose your products to a larger audience.

Author Bio:

Robert Jordan, a seasoned marketing professional with over 10 years of experience, currently works as the Media Relations Manager at InfoClutch Inc, which provide email appending services & technology database including SAP ERP customers list, Salesforce CRM customers list & many more technologies for your marketing campaign. He has expertise in setting up the lead flow for budding startups and takes it to the next level, as well as a deep interest in SEO, SEM & Social Media related discussions. He’s always open for new ideas & discussions.