Social Media Delivered President, Shannon Streater, speaks about the importance and impact of blogging for your company at the UPS eCommerce Insights Workshop in Dallas, Texas, on April 30th, 2015. It is not the quantity but the quality of the blog that can help a company stand out and increase their online presence. By publishing blogs on a weekly basis, companies may be able to optimize their SEO, sales, and campaigns goals. https://www.youtube.com/watch?v=7nYKBX5z8VY