By Christina Gaines | @stinaegaines

The team here at Social Media Delivered may be beautiful, but believe it or not - we’ve been chosen for more than just our dashing good looks.

We might not be riding three camels bearing gifts. We might not be stroking our wiry silver beards whilst huddled around an elongated, rustic table. We might not have magic wands or a foreboding wooden staff. Yet, we’d like to think we’re pretty wise (in the social media department, that is.)

Take a gander at these 5 gobbets of social media knowledge I’ve chased down from my fellow cast of characters at SMD:

“Listen to your audience. They will tell you what is or isn't working. Social media can be a great bridge between the ‘corporate’ world and the audience you're trying to reach. If you continue to push out content that your audience has already expressed that they don't like, then they will continue to drop off.”

-Richard Nino, Internship and Monitoring Manager

“It's important to adapt your content to each network, but maintain a consistent voice!”

-Vanessa Suarez, Social Media Manager

“Subscribing to daily newsletters that are relevant to your industry keeps you on your toes. I personally enjoy Need 2 Know and TC Social Media.”

-Elizabeth Adams, Creative Director

“Facebook provides an amazing platform for you to grow your brand and engage with your audience, but they are undoubtedly pay-to-play. Growth, reach and engagement can be discouragingly low when relying solely on organic performance. A highly targeted advertising strategy will deliver your brand to the right users and guide them through the marketing or sales funnel. Don't cast a wide net; focus more on targeting a precise, qualified audience.”

-Anthony Tat, Advertising Manager

“Scheduling content online is definitely recommended when dealing with multiple accounts. Make sure to proof all of your content in great detail before publishing it online, and take a hard look at the specific guidelines of each platform. You can use tools like Hootsuite to schedule out content for Twitter or LinkedIn, but you must always double-check your image is showing up if one is included."

-Elizabeth Lemuz, Scheduling Specialist

Do our dazzling facial features pique your interest? Or perhaps, our social media mastery and expertise? If so, give Social Media Delivered a call at (469) 248-0616. You won’t be disappointed.