YouTube and DreamWorks Animation plan to co-produce daily original content
In an unusual collaboration for both parties, YouTube and DreamWorks Animation are co-producing an original program to air a daily program on the world’s most popular digital destination, according to sources who said the launch is likely to occur before the end of January. “YouTube Nation” is expected to provide a daily highlight reel of what content is trending on the Google-owned platform based on its own proprietary data in a syndicated newsmagazine-style format akin to what “TMZ” looks like on TV. The format isn’t exactly a new style, given the popularity of more comedic versions like the web series “=3,” which creator and star Ray William Johnson recently indicated he intended to end sometime this year.
Read the rest of the story on Variety.