Pinterest Users May Be Your Most Promising Customers

Brenda Tobar | @brendatobar1 Pinterest is fairly new to the social media game, but don’t let its age fool you. Pinterest has over 48.7 million users, many of whom consider it a huge window-shopping platform. Users collect and share images they love by creating their own pin boards and following the pin boards of others. These collections are full of items they aspire to attain or do, such as clothing, housewares, a dream destination. Pins are like items on a wish list.

What are people doing with these wish lists on Pinterest? Making purchases. According to a study by RichRelevance, the average Pinterest user spends $170 per session, while Facebook shoppers spend $95 and Twitter shoppers spend $70. Pinterest referrals spend 70% more money than visitors referred from non-social channels. Also, users spend more time on Pinterest than on any other social media site.

The number of users is growing, and people on Pinterest are buying, so how can you get ahead of this exciting platform for your business?

Think of Pinterest as an opportunity to share rich, compelling content, along with all the cool products or services you offer, to dazzle and seduce your potential customers.

Also, make it easy for people to purchase what you are offering. More and more, people expect to see a price tag with the picture, and they expect the picture to be linked to the website where they can make a purchase. Pins with prices on the items get 36% more likes than without. This platform therefore is an excellent one to drive content to your site, giving you tremendous revenue-generating possibilities.

Do we have your attention now? Ready to pin? We at Social Media Delivered would be happy to help get you started today. Click here or call us now at (469) 248 0616 for more details, and happy pinning!