Many people use social media marketing personally, professionally, and for their business. LinkedIn is one of those sites, though most people do not realize that it can be used for their business.

Here are some tips for using LinkedIn for your business.

• Create a company page on LinkedIn. You are going to want to include your logo and a good description of your company. Think of this as one page full of information about your business. You also need to include all of the ways to get in touch with you including your website, blog, social media sites, email, and any other way that you want to be contacted.

• Connect your company page to your profile and have your employees do the same. This will help to drive potential clients to your company page (and hopefully) your website.

• Target your ideal audience using LinkedIn ads to get your company page noticed. With LinkedIn ads, you can make sure that they get seen by your ideal clients. You should also monitor how you are doing with your ads in case you need to change anything.

• Engage with your audience by creating good content. Once you have an audience, be sure to give them good content. You can post several times a month so make sure that you are giving them content that will enrich their lives. Use photos and videos that will intrigue them and make them come back for more.

LinkedIn is great for businesses. You can create a company page full of information, including your contact information. Be sure to link it to your professional page to connect to more people. Then, target your ideal clients using ads to help to get your page noticed. Once you have an audience, keep their attention by giving them good content so that they keep coming back to your page!

Contact us for help getting your business found on LinkedIn.