Despite some recent controversies, TikTok’s star is still very much in ascendancy. It’s one of the most popular social networks among the younger demographics, and influencers and brands are flocking to it in their droves. With that in mind, whether you’re a brand looking to build a presence among younger people or an individual influencer wanting to establish a presence for yourself, becoming a star on TikTok should be one of your goals. Here’s how you can do just that.

Use other social networks

It’s hard to build a presence organically on social media, especially when the competition is as fierce as it is. That’s why making sure you have a presence on all social networks should be at the top of your agenda if you’re looking to amass an organic follower count full of real human beings and not bots. Your followers on TikTok, Twitter, and other platforms are essential for growing your profile on TikTok because demographics and usage habits aren’t the same across platforms. If you’re looking for somewhere to start, there are many places to purchase followers or simply try free tiktok followers packages to test the quality before purchasing.

Look at what’s trending

Almost more than any other network, TikTok thrives on what’s currently trending and popular amongst its community. If you want to become truly famous on TikTok, it’s important to tailor your content according to what other influencers are creating. That doesn’t mean you can’t be original. Far from it, in fact; TikTok demands originality of its influencers. It just means that as you create content, you should be mindful of whether it’s hitting those trending topics that will increase its visibility and raise your follower count. Trending topics change constantly, so staying on top of them will all but guarantee TikTok success.

Create lip-sync videos

TikTok has its history in the musical lip-syncing social app Musical.ly. As such, it stands to reason that lip-syncing videos would still be prevalent on TikTok; indeed, it continues to be one of the app’s most consistently popular content types. If you want to become a TikTok star, then making lip-syncing videos is a pretty reliable way to organically build some followers. Pick a genre you like (or, better yet, one with lasting value to the TikTok demographic) and film yourself lip-syncing to one of its most recognisable anthems. You’d be surprised how quickly a video like that will start to garner attention. If you can put a unique comedic or clever spin on it, that will work out all the better for you.

Post regularly

Making sure to keep up a regular posting schedule on social media is one of the best ways you can cement your TikTok stardom. The old adage that hard work garners results may not always be accurate, but it’s certainly necessary if you want to keep up with TikTok’sincredibly competitive (in a friendly sense, of course) influencer community. Posting once a day is a basic prerequisite, but if you can manage multiple times a day, that’s a bonus. If you absolutely can’t stretch to once a day, just make sure that your posting is consistent; don’t simply drop content whenever you feel like it because people won’t know when to tune in for more new stuff from you.

Make your content interesting

There’s nothing inherently wrong with simply filming yourself in your bedroom or elsewhere in your home, but it won’t give you that crucial edge. If you want to make your content distinct from your peers, then you’ll need to put in that little bit more effort. Try filming in a more interesting location or making yourself look more unique in order to distinguish your videos. It might also be a good idea to bring in friends or family members (if they’re happy to participate, of course), as having multiple “stars” to work with increases the scope of what you can do with your content. Just remember to make it stand out rather than simply “accepting” what you’ve created at face value.

Collaborate with other users

It’s not a point of shame to admit that there will be others with significantly larger TikTok follower bases than yours. No matter where you are in your career, you’re never above a collaboration. This can be an excellent way to raise awareness, both of your content for others and of someone else’s content for your audience. Of course, you should try to make sure that the users you’re collaborating with match your intended demographic. There’s no sense in working with an influencer who’s operating in a completely different sphere to yours. Doing extensive research on which influencers will complement your content best is essential if you’re going to reach out for collaboration.

Keep up with TikTok updates

When TikTok adds a new feature, it’s important to capitalise on that early. Whatever it may be, the chances are it’s a new useful tool for influencers that opens up more possibilities when it comes to crafting content. Whether it’s a new video filter, an extra bit of functionality for the app, or a new social networking addition, you should be using new TikTok features as soon as they appear. If you’re a pioneer - if you’re innovating by using new features before anyone else - then you’ll become known for that and people will flock to your account. Being behind the times is a massive disadvantage when it comes to an app as cutting-edge as TikTok.