Velencia Jacinto | @VelenciaJay

When it comes to operating a business, you have to take all angles of viewpoints into consideration. Self-observation is a healthy way to critique your business, but taking audience feedback and applying it is just as important, if not more.

Having loyal consumers that is committed to your product or service should be the goal, but generating those consumers can be difficult sometimes. How do you attract more people to commit to your service or product? It’s simple, word of mouth. Consumers know that they’re going to be told what they want to hear from the primary source, but that’s not what they want. Consumers want the experience before the experiment, in other words they want to hear what everyone else has to say. A study by WebDAM concludes that consumer testimonials have the highest effective rate for content marketing at 89 percent.

By now it’s understood that peer review is preferred over a corporation’s infamous consumer pledge. As a business, you can capitalize on consumer feedback. Broadcast and amplify comments, reviews, and testimonials. From this you not only gain trust, but also honesty and credibility from future consumers.

Your efforts in providing good services should reflect your consumer feedback. Picking and choosing which reviews you would like to display to your audience is considered biased, and uncredible. Being selective with your feedback could possibly put your business at risk for bad reputation, which is the opposite direction that you would want to go in. Your company’s credibility is something that is difficult to rebuild after self-destruction, so work smart. Create the buzz, and spread the feedback.