Is social media a must for your business or company? Do you know why you should be using social media as a strategy? What's your purpose for having a social media platform? Our very own Eve Mayer, ranked by Forbes as the 5th Most Influential Woman in Social Media, explains that there are only two reasons for your company to have a social media presence. [youtube]http://youtu.be/bjQc9IlzcSU[/youtube]