by Jamie Nanquil | @the_jamielynn As social media marketing flourishes, big brands are welcoming it with open arms...alright, it's more like one of those awkward man hugs. (Please reference this if you need further explanation.)

They realize the need for it and the potential in it when it comes to marketing and sales, but they're missing one big piece: customer service. Thus, I have further illustrated my point in an infographic for those of you who are more visually-inclined.

Bonus points to whoever can name the movie from which the top image was pulled...and go!