Our very own Eve Mayer Orsburn is once again teaming up with Spanlink and Cisco to bring the Social Media Customer Care Road Show to a city near you. MINNEAPOLIS—September 12, 2011—Spanlink Communications, a Silver-certified Cisco partner and international provider of Cisco contact center and customer collaboration solutions, announced today that it is extending its free social media customer care road show, Social Media For Business: Managing Customer Care, Branding and Communications, to include 11 new cities throughout the southern and western United States. The free event series features keynote speaker and author, Eve Mayer Orsburn, @linkedinqueenand CEO of Social Media Delivered and educates customer care professionals and business owners on effectively leveraging social media through proactive engagement.

“Social media in the contact center is a trending topic in customer care. Most companies are at the point where they want to test and implement a social media strategy that works for them, but they need information and results as a starting point. That’s why we are bringing this event to so many more areas,” said Roxann Swanson-Sawyers, executive vice president of sales and marketing, Spanlink Communications, “Together with Cisco and Social Media Delivered, we will show attendees the value of engaging customers and prospects through social media and demonstrate real-world tools that are available today.”

Orsburn will share the Social Media Business Equation, her proven methodology for deploying a social media business strategy to understand today’s social media landscape and will arm attendees with tools and tips for developing a strategy of their own. Spanlink will also discuss and give a live demonstration of Spanlink SocialWatch, its hosted social media service powered by Cisco SocialMiner, a tool that helps businesses and contact center agents capture, respond to and report on social media interactions.

Each Social Media for Business road show takes place from 8—11 a.m. and includes breakfast*. The extended tour dates and cities include:

• October 4—Atlanta
• October 5—Nashville
• October 6—Charlotte
• October 7—Raleigh
• October 19—Irvine (*afternoon event)
• October 20—Santa Monica
• October 25—Orlando
• October 26—Tampa
• October 27—Miami
• October 27—Fort Lauderdale (*afternoon event)
• November 9—Phoenix

“Our Social Media for Business road show was very well received in my home state of Texas, which shows us that there is a lot of demand for learning on this topic,” said Orsburn, CEO Social Media Delivered,” I’m excited to continue bringing this interactive event and sought-after knowledge to new areas with Spanlink and Cisco.”

Those interested in attending can find news and updates by following @Spanlink on Twitter and can join the conversation now and live during the event using the hash tag #SM4BIZ.

About Spanlink Communications Spanlink Communications is a leading provider of contact center and customer collaboration solutions. With more than 23 years of experience, Spanlink helps companies exploit the benefits of virtual unified communications networks for business transformation. Spanlink applies expert advising, deployment, integration and managed services to tailor each customer’s solution and support plan to its business needs. Spanlink is at the forefront of helping organizations understand how to leverage their Contact Center to monitor and proactively respond to Social Media to engage customers and prospects. Spanlink is a Master certified Cisco partner serving businesses of all sizes. Find news and information at www.spanlink.com. Follow Spanlink on Twitter at www.twitter.com/spanlink.

Original Press Release