Earlier last month author Eve Mayer Orsburn set off on an inaugural European Book Tour to discuss her latest work Social Media for the CEO. The first stop she made was at UK-based Manchester Metropolitan University where a crowd of social media savvy enthusiasts gathered to discuss today's digital media landscape and what are the impacts affecting international commerce, communications and marketing. If you missed the trending topic #SM4CEOMAN fear not mate, just check out Holleh Nowrouz's below post for a total event recap: