Were you unable to join us last Friday when our hosts Eve & Mary interviewed Craig Palmer, Head of Contact Centre and Applications Line of Business at Cable & Wireless Worldwide, based in the United Kingdom?  No worries because we've got the show archived just for you.  Eve, Mary, and Craig discussed how a proactive Customer Service strategy that uses social media correctly can generate positive change and increase sales on an international, regional, and local level with your organization.  The experts answered tough questions so make sure you access the show via iTunes at your first opportunity: http://is.gd/oiuB7O Craig's Bio:

Craig Palmer is the Practice Lead for Cable & Wireless Worldwide's Contact Center Line of Business. Craig has over 20 years experience in the Technology sector and has also worked with many leading organizations to create and implement 'Customer Service' solutions. He specializes in bringing 'New Services' and diverse Technologies to the marketplace and understands how these fit into existing business models. He has written extensively on the development of 'Customer Contact' strategies and how Social Media impacts both Customer Care, Business Development, Sales and Marketing tactics.  To connect with Craig visit him on Twitter, LinkedIn or at his blog.