(Dallas, Texas): Twitter, Facebook, LinkedIn, YouTube – You never stop hearing about social media these days but can social media really grow a business? In this new age of emerging media, how do organizations make sure their social media efforts are creating a positive return on investment? After answering this question time and time again during meetings with countless CEOs while running her social media optimization firm in Dallas, Texas and Paris, France, Eve Mayer Orsburn decided it was time to write the book for those struggling to understand how social media can affect business. Orsburn's new book Social Media for the CEO (available on Oct. 28) offers a practical guide which addresses the methodology of howsocial media vehicles like Twitter, Facebook, blogs, YouTube and LinkedIn can be utilized to grow any business.