Join us this morning at 10am CT/11am ET when ‘Social Media for the CEO’ radio show hosts Eve and Mary will interview Mary Henige, Director of Social Media & Digital Communications General Motors.  Mary will discuss her expertise on Social Media, the Automotive Industry, and why leveraging emerging media is a ‘must-use’ strategy when planning to build up customer loyalty, an enduring brand identity, and strong customer service. Mary's Bio:

Mary Henige has held many communications positions in her 24 years with General Motors. Currently she is director, social media and digital communications. She leads GM’s social media strategy, policy, training, blogs; senior leader web and Twitter chats; Facebook pages; and other social web activities. Her team works in cooperation with other areas to broaden the reach of GM’s “stories” including video development and media outreach.

Listen live by visiting blogtalkradio.com/SocialMediafortheCEO on Fridays at 10:00 am CT or visit www.SM4CEO.com anytime to stream and download past shows. Participate in the discussions by tweeting your questions/comments to @LinkedInQueen (#SM4CEO). See your questions and comments live via a Tweet chat during the show by visiting: Twitter.com/LinkedInQueen or by searching #SM4CEO on Twitter.com.